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Network · Campus Marketing

Reach College Students Beyond Events

Be present on campus every day, every month, all year — not just when the fests are on. Campus marketing has become event-led: brands show up for the fest, launch or sponsorship, then disappear. Oohpoint helps you build an ongoing presence across campuses through targeted, measurable student engagement.
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Always-on presence

48 active weeks of campus engagement — instead of 2 fest days.

Campuses

320+

18 cities

Engagement hotspots

5,000+

Presence

365 days

Always-on

Analytics

Live

Per campus

The campus marketing problem

Brands want Gen Z. But they only meet them a few days a year.

Today, most campus marketing revolves around annual festivals, fresher's events, one-day activations, poster branding and stall installations. After the event ends, so does the relationship.
✕Annual festivals
✕Fresher's events
✕One-day activations
✕Poster branding
✕Stall installations

Brands are spending more to compete for Gen Z attention on Meta and Google, while college campuses remain largely untapped beyond fests and one-off activations. Campus is not a one-week opportunity — it's an always-on channel to reach college students throughout the year.

Traditional

  1. Festival
  2. Nothing
  3. Nothing
  4. Nothing
  5. Next Festival

Oohpoint

  1. Every Week
  2. Micro Engagement
  3. Product Discovery
  4. UGC
  5. Sampling
  6. Internships
  7. Store Visits
  8. Insights
  9. Retargeting

Introducing always-on campus marketing

Don't wait for the next fest to reach students.

Oohpoint helps brands maintain an active presence across campuses throughout the academic year. Run targeted campaigns beyond one-off events to create continuous visibility, engagement and measurable outcomes.

Campus is active all year. Your brand can be too.

Capabilities

What can brands do on campus?

Each capability is a product — launch it standalone or stack them into a year-long plan.

Run Engagement Campaigns

Interactive brand experiences that connect digital campaigns with real-world participation.

Avg. 4.2 min dwell

Launch Products

Introduce new products directly to early adopters and collect authentic reactions before scaling nationally.

Launch in 7 days

Product Sampling

Distribute products to highly targeted student communities and measure participation, feedback and brand affinity.

Geo-verified drops

Campus Creators

Activate student creators to generate authentic UGC and social proof at scale.

1,800+ creators

Campus Internships

Recruit and manage campus ambassadors directly through one platform.

Managed end-to-end

Consumer Research

Collect verified opinions, preferences and product feedback directly from your target audience.

Verified respondents

Drive Store Visits

Increase footfall to nearby cafés, restaurants, retail stores and partner locations.

Footfall attribution

Build First-Party Audiences

Every interaction becomes consented consumer intelligence that can power future campaigns.

Consented profiles

One platform. Multiple outcomes.

Every campaign compounds into the next

Campaign→
Awareness→
Engagement→
Sampling→
UGC→
Insights→
Retargeting→
Store Visits→
Repeat Engagement

Why campus

Where the budget actually works harder

Tomorrow's Customers

Reach consumers at the beginning of their purchasing journey.

Category Discovery

Students actively explore new brands, products and experiences.

High Social Influence

Campus conversations shape purchasing decisions far beyond the classroom.

Long Customer Lifetime

Acquire consumers early and grow with them.

Targeting

Built for precision.

Filter your audience the way you would in a modern ads manager.
CityFilter
CollegeFilter
CourseFilter
YearFilter
GenderFilter
InterestsFilter
Campaign ObjectiveFilter
Audience SizeFilter

The flywheel

From campus engagement to business growth.

Campaign→
Verified Participation→
Consumer Insights→
First-Party Data→
Audience Creation→
Meta Retargeting→
Store Visits→
Purchase
01

Engage

Interactive campaigns across 320+ campuses.

Verified

02

Capture

Consented first-party signals from every interaction.

Consented

03

Build

Turn signals into high-intent audience segments.

Segments

04

Activate

Push audiences to Meta & Google retargeting.

Omnichannel

05

Convert

Store visits and purchases, attributed back.

Attributed

Why brands choose Oohpoint

Campus marketing, upgraded

Traditional campus marketing
Oohpoint
Festival only
✓365-day presence
One-time activations
✓Continuous engagement
Manual reporting
✓Live dashboard
Brand visibility
✓Verified participation
Limited feedback
✓First-party consumer insights
No retargeting
✓Meta & Google activation
Difficult to scale
✓Pan-India network

Built for every youth-focused brand

Categories running campus campaigns

FoodFashionBeautyFintechEntertainmentEdTechGamingConsumer ElectronicsTravelQSR
boAtboAtBlinkitBlinkitBlue TokaiBlue TokaiPlumPlumZomatoZomatoSugarSugarMamaearthMamaearthCREDCREDSwiggySwiggyNykaaNykaaboAtboAtBlinkitBlinkitBlue TokaiBlue TokaiPlumPlumZomatoZomatoSugarSugarMamaearthMamaearthCREDCREDSwiggySwiggyNykaaNykaa

Real-time analytics

Let the dashboard sell.

Live campaign board
Campaign Reach1.24M
Participation186K
Engagement68.3%
Audience QualityA+
Campus Heatmap320 campuses
Consumer Insights41K responses
Store Visits12.4K
Retargeting Audience204K
Conversions9,180

Next step

Your next campus campaign starts here.

Whether you're launching a new product, building awareness, recruiting student creators or driving footfall, Oohpoint helps you stay present where the next generation discovers brands every day.

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