brands
India's Phygital Marketing Platform
Campaigns That Drive
Engagement, Feedback
& Conversions
Reach Mumbai across societies, campuses, cafés, and in-app. Every interaction is geo-verified and builds a retargetable first-party audience for Meta & Google.
₹80–180
Avg.
CPVE
100%
Geo-Verified
Engagements
Mumbai
Societies · Campuses
Cafés
Trusted byFMCG Brands·Fintech·D2C·EdTech·OTT Platforms·Home & LifestyleDPIIT Recognised · Wadhwani Foundation
The Problem
The gap your current media mix
can't fill.
You're either buying measurable clicks that lack physical presence, or physical attention that can't be attributed. Oohpoint closes that gap.
Digital Ads
Measurable. Saturated.
✗CAC up 60%+ in 5 years
✗90% of ads ignored
✗Banner blindness is real
✗Cookie deprecation kills retargeting
✗No physical world presence
The Reach. No accountability.
Outdoor / OOH ads
Attention. No Attribution.
✗No user-level data collected
✗Estimated impressions only
✗No purchase attribution
✗No retargeting possible
✗Can't justify ROI
The attention. No data.
Recommended
Oohpoint adsBoth. Accountable.
✓Verified user-level engagement
✓Exact engagement count — not estimates
✓Full purchase attribution chain
✓Retargetable first-party cohorts
✓Physical presence + digital performance
The Phygital performance. Both. Proved.
You're not choosing between reach and performance anymore. You're choosing whether you want proof.
The CPVE Model
You pay.
We deliver verified engagement.
CPVE ensures every rupee goes toward real user actions — measured and accountable.
01
Real Person
Verified user. No bots.
02
Location
Presence confirmed.
03
Dwell
Minimum engagement met.
04
Response
Real user action.
05
Verified
Fraud check passed.
06
Billing
No hidden fees.
The CPVE Model
A new ad unit built for
accountability.
Cost Per Verified Engagement. You only pay when a real person, OTP-verified, spends 15 seconds and actively engages. No bots. No waste.
CPM
Pay per 1,000 impressions
You pay when served. No engagement guarantee. Numbers look impressive.
✗Pay per 1,000 impressions
✗You pay when served
✗No engagement guarantee
✗Numbers look impressive
CPVE ✓ Oohpoint
Pay per verified engagement
You pay after proven intent. Response confirmed before billing. Numbers mean something.
✓Pay per verified engagement
✓You pay after proven intent
✓Fixed cost. Fixed engagement
✓Numbers mean something
CPC
Pay per click
You pay when tapped. Click ≠ interest. Numbers look real.
✗You pay Click
✗You pay when tapped
✗Click ≠ interest guarantee
✗Numbers look real
₹80–180
What you pay per verified engagement (not per thousand. per one real person.)
First-party OID
Every engagement builds a retargetable audience for Meta and Google
₹50K
Pilot campaign entry point · 500 verified engagements guaranteed
How It Works
From offline touchpoint
to measurable conversion.
The full phygital performance loop — acquisition, identity, re-engagement, attribution, and retention in one closed system.
01
Reach
Campaigns go live across real-world locations — societies, campuses, cafés. Real people. Not crowded ad feeds.
02
Engage
Users actively interact with your campaign. You pay only for real engagement, not impressions.
03
Identify
Consent-based, OTP-verified users. First-party data + intent signals captured.
04
Attribute
Every visit, signup, or purchase is linked back to the campaign. Know what worked, where, and at what cost.
05
Retain
Re-engage users via WhatsApp, SMS, and ads. Convert better. Reduce CAC. Increase LTV.
Where You Run
Where do you want to reach
your audience?
Pick the audience that fits your brief. Every location is geo-fenced, engagement-tracked, and retargeting-ready from day one.
200+ colleges
Campus · Gen-Z
The Next Big Buyers
Capture loyalty early. Campus is where first preferences are set for apps, fintech, and lifestyle brands.
- Hostels & Canteens
- High Peer Influence
- Zero Ad-Blockers
500+ societies
Residential
High-Spending Households
Influence decisions where they happen. Reach gated community residents with high intent and higher disposable income.
- Exclusive Lifts
- Common Areas
- Home-Delivery Zones
Urban Hubs
Café & Coworking
Active Decision-Makers
Engage professionals during work and social intervals. High dwell times in environments built for focus and receptivity.
- Premium Cafés
- Coworking Hubs
- Corporate Lounges
50% Conversion
Sampling & Trials
Trackable Growth
Convert trials into customers. Every sample is linked to a verified identity to track attribution and cost per sale.
- Verified Redemptions
- D2C Attribution
- High-Traffic Zones
Book a Demo
Run your first campaign
in 7 days.
No long contracts. No minimum spend. Start with one city, one audience, and see cost per engaged user before scaling.
✓
30-minute strategy call — we map the right audience and locations
✓
Full attribution from day one — dashboard access, live data, reporting
✓
No lock-in — pilot campaigns from ₹50,000
✓
Sample report included — see exactly what data you'll receive
Book a Strategy Call
We'll reach out within 24 hours to schedule your call.
Frequently asked questions
Everything you need to know before running campaigns on Oohpoint.
CPVE stands for Cost Per Verified Engagement. You pay only when a real, OTP-verified user actively completes your brand gig engagement.
• CPM (Cost Per Mille) charges you per 1,000 impressions regardless of whether the audience is actually interested, distracted, or even looking at the screen. It is a passive metric.
• CPC (Cost Per Click) charges you per click, but this often includes accidental clicks, bot traffic, and doesn't provide clear intent on what happens after the click.
• CPVE (Cost Per Verified Engagement) charges you strictly per confirmed human who has spent a specific amount of time with your brand and actively responded to a brand gig.
→ See the CPVE ModelEvery single engagement passes through five rigorous security and validity checks before it is billed to your campaign:
• OTP-verified account check: Ensures the user is a real person linked to a unique Indian mobile number.
• Real-time Geo-confirmation: Cross-verifies that the user is physically present at the designated location.
• Minimum interaction dwell time: Measures that the user spent a meaningful amount of time with the brand creative.
• Active response validation: Ensures the user correctly answered or interacted with the specific brand gig prompt.
• AI-driven Fraud validation Engine: Monitors for patterns of abuse or robotic behavior.
If any check fails, the engagement is discarded, and you do not pay for it.
→ How It WorksPilot campaigns start from ₹50,000. This budget is loaded into your campaign account, and spending occurs on a strict CPVE basis. Any unspent budget at the conclusion of your campaign is fully refundable or can be rolled over to your next campaign. There are no long-term contracts, hidden management fees, or lock-in periods required to start.
→ Book a Strategy CallEvery verified engagement builds a detailed first-party OID (Offline Identity) profile for your brand. You receive a comprehensive report including:
• Engagement count mapped to specific physical locations and timestamps.
• Detailed audience demographic breakdown including age brackets, gender, and residential area types.
• Direct interest and intent signals extracted from the responses to your brand gigs.
• Attribution data showing the journey from physical interaction to digital outcomes like website visits, app installs, or direct purchases.
• A retargetable audience export containing hashed data compatible with Meta and Google advertising platforms.
→ Platform & AttributionYes, this is one of the most powerful features of the platform. We provide an export of hashed audience data (using SHA-256 encrypted phone numbers) that you can upload as a Custom Audience on Meta or a Customer Match list on Google. This allows you to serve digital ads to people who have already had a verified, high-intent interaction with your brand in the real world, rather than relying on less accurate third-party interest modeling.
→ RetargetingAbsolutely. All data collection processes on the Oohpoint platform are designed with a consent-first architecture, fully complying with India's Digital Personal Data Protection Act 2023. Users provide explicit consent at the exact point of engagement. Your brand receives high-value cohort-level data and encrypted identifiers, ensuring marketing effectiveness without compromising individual user privacy.
→ DPDP ComplianceAt the end of every brand gig, users are given the option to declare their interest level: Yes, Maybe, or No. When a user selects "Yes" or "Maybe," you receive a structured intent package for that cohort. This gives you a clear understanding of the purchase intent or brand affinity generated by your real-world presence, which is far more accurate than signals derived from passive browsing behavior.
→ Interest SignalWe can move from the initial brief to a live campaign in as little as 7 days. The standard process involves:
• Day 1–2: Strategic planning, audience mapping, and location selection.
• Day 2–3: Creative asset submission and brand gig logic approval.
• Day 4–6: Backend configuration and quality assurance testing.
• Day 7: Campaign goes live across selected locations.
• Day 7 onwards: You receive full access to your real-time reporting dashboard.
→ Campaign FlowYour campaign runs across a vast network of physical touchpoints in Mumbai. This includes residential societies, educational campuses, high-footfall cafés, coworking spaces, and strategically selected in-app environments. All these environments are fully geo-fenced, ensuring your message only reaches users when they are in the contextually relevant physical space.
→ Ad EnvironmentsWe are currently live and dominant in the Mumbai market. We are in the process of expanding our network to other Tier 1 Indian cities. If you have specific regional requirements outside of Mumbai, please mention them during your strategy call so we can provide you with our expansion roadmap and early-access opportunities for those regions.
→ Book a CallAttribution is tracked using a proprietary closed-loop system:
• Online: We use tracked identifiers that link back to specific physical campaign locations to measure website visits or app events.
• Offline: We can track physical outcomes through POS (Point of Sale) integrations or by analyzing aggregate brand-reported sales data against campaign timestamps.
Our system ensures that no sensitive individual customer data is shared; we only process aggregate numbers to calculate the overall funnel efficiency for your brand.
→ Attribution EngineYour Oohpoint dashboard provides a live, transparent view of your campaign performance, including:
• Total count of real-time verified engagements.
• Precise budget spend tracking and your live CPVE (Cost Per Verified Engagement) rate.
• Dynamic demographic breakdowns of the engaging audience.
• Full-funnel attribution metrics from reach to intent.
• Cohort growth data to help you identify the best-performing locations.
→ Dashboard PreviewOur pricing is designed to be transparent and results-oriented. Platform fees or management costs depend on the complexity of the campaign and the duration of the engagement. Pilot campaigns are structured as all-inclusive packages so you know exactly what your total investment will be before the first engagement is even served.
→ Book a CallNo, we believe in earning your business through results. Pilot campaigns are standalone engagements with no long-term commitment required. Once you see the effectiveness of the CPVE model, we can discuss longer-term scalability and strategic partnerships with no automatic renewals or hidden exit clauses.
Yes, we frequently collaborate with media and creative agencies. Agencies can manage Oohpoint campaigns through our centralized platform to provide you with unified reporting. If you work with an agency, please have them contact us directly for information on our specialized agency access and support programs.
→ ContactReady to Run
One Campaign. One City.
Full Attribution.
No long contracts. Allocate a test budget. See cost per engaged user. Scale what performs.