Now live across pan-Mumbai

Understand your audiencebefore you spend big.

We help you identify users showing early intent signals. Test ideas, validate demand, and find high-intent users — before you scale your ad spend.

Book a Strategy Call →See how it works
1.4K+
Active users in Mumbai
36%
Avg engagement rate
200+
Campus interns
₹10K+
Credits earned
Live campaign — India · Mumbai
84%
Completion rate  ↑ 22% above benchmark
Brand PulsePrice SensitivityProduct TrialBrand Discovery
12
Locations active in Mumbai
₹80
Avg CPVE — only on real engagement
Declared intent by category — this week
Food & FMCG
78%
Fintech
54%
EdTech
41%
Beauty & D2C
33%
◆Verified Engagement
◆Declared Intent
◆Zero-Party Data
◆CPVE Model
◆Pan-Mumbai Network
◆Campus Interns
◆Phygital Reach
◆Real User Insights
◆Verified Engagement
◆Declared Intent
◆Zero-Party Data
◆CPVE Model
◆Pan-Mumbai Network
◆Campus Interns
◆Phygital Reach
◆Real User Insights
The problem

Brands are forced to spend before they understand what actually works.

Digital gives you data without real attention. The outdoors gives you attention without real data. Neither tells you what your audience will actually respond to.

Digital Advertising
Measurable — but increasingly inefficient
  • ↑CAC rising year after year
  • ○Clicks don't reflect real intent
  • ○Most ads are ignored
  • ↓Targeting is getting weaker post-iOS14
The gap brands operate in
You're spending to discover your audience
↕
Intent exists — but you don't capture it
  • ◈Decisions made without real user input
  • ◈Understanding comes after spend, not before
  • ◈No structured feedback loop
Oohpoint closes this gapCapture attention, understand intent, and learn what works — before you scale your marketing.
Outdoor / OOH
High attention — zero understanding
  • ○No idea who actually engaged
  • ○No user-level insights
  • ○No feedback loop whatsoever
  • ○Zero link to purchase decisions

Don't spend money to find your audience. Understand them first — then spend.

The brands with the most efficient ad spend don't guess. They validate first, then amplify what they know works.

BeforeRun ads, see what sticks, adjust and hope CAC comes down
BeforeAudience insights come months after the campaign
BeforeTargeting based on inferred data — cookies, browsing, demographics
AfterRun micro-gigs with real users, get declared preferences before your campaign
AfterIntent signals live — feed them directly into Meta & Google targeting
AfterZero-party data — users explicitly told you what they want, in exchange for value
How it fits in your stack

Understand first. Then scale.

01
Understand with Oohpoint
Run real interactions with real, geo-verified users — in the places they live, study, and shop.
What do they prefer?
What price point works?
What will they actually try?
Who are your high-intent early adopters?
→ Oohpoint
+
02
Intent signals. Structured. Actionable.
Every gig completion gives you structured responses — not passive impressions. Real answers from real users.
User responses and stated preferences
Early intent signals before purchase
Audience export to Meta & Google
Cohort data to brief your creative team
→ Your Data
→
03
Scale with Meta & Google
Use what you've learned to run better campaigns. Target the right people with messaging you know works.
Custom audiences built from real intent
Creative validated by actual user responses
Lower CAC, higher conversion rates
Less waste. More signal. Better spend.
→ Meta & Google
✓
Better audience targeting
✓
Stronger, validated creatives
✓
More efficient ad spend
✓
Better conversion. Less waste.

We don't replace your ad platforms. We make them work better.

Pricing model

CPVE — Cost Per Verified Engagement

You pay when a real user actively engages with your campaign — giving you responses, preferences, and intent you can use before scaling your ads. Unspent budget is returned.

₹80
Avg. Starting CPVE · per verified engagement
Pilot starts at
₹50,000
No lock-in · Full transparency · Unspent budget returned
CPM
Pay for impressions
1,000 views. Most ignored. You pay either way.
✗No guarantee of real engagement
✗No user input or preference data
✗Spending without learning
Oohpoint · CPVE
Pay for verified response
Real users engage and share insights you can act on.
✓Real user participation, not passive views
✓Structured responses and stated preferences
✓Clear intent signals before you scale spend
✓Audience export to Meta & Google
CPC
Pay for clicks
You pay for taps. Intent is often unclear.
✗Click ≠ real interest or intent
✗No depth of user understanding
✗Low-quality and accidental clicks
Who it's for

Built for brands that want to understand what works before they scale.

D2C & Consumer Brands
Rising CAC making growth harder?
Use Oohpoint to understand your audience — what they prefer, what they respond to, and what drives intent — before increasing spend.
FMCG & Product Launches
Launching without clear feedback?
Test demand, pricing, and messaging with real users before scaling distribution. Get structured responses, not panel guesses.
Fintech & EdTech
Reaching Gen-Z but not understanding them?
Engage directly with campus-based users and learn what drives their decisions — before investing more in acquisition channels.

Oohpoint helps you identify high-intent users and learn what works — before you scale your marketing.

On-Ground Network

500+ campus interns already on the ground.

Activating Micro-Gigs inside your target colleges. Students don't just see your campaign — they engage, complete, and respond.

500+
Campus Interns
200+
Colleges
48hr
Activation
On-ground activation
Your campaign activates physically — sampling drives, brand gig completion, product demonstrations on campus.
Peer-to-peer advocacy
Campus leads are not promoters. They are students recommending your brand to their own network.
Real-time response data
Every engagement is OTP-confirmed and geo-tagged. You see responses in your live dashboard from day one.

Questions brands actually ask.

If you have something specific in mind, our team will respond within 4 hours on WhatsApp.

Talk to us →
Oohpoint is a phygital platform where brands run interactive campaigns and users engage through micro-gigs — quick, contextual brand interactions tied to real-world locations like campuses and local areas. Brands get real user responses and intent signals. Users get value for their time and opinions.
A micro-gig platform lets users do quick brand tasks — like answering questions, giving feedback, or simple brand interactions. On Oohpoint, these gigs are tied to real-world context: campuses, local areas, and specific Mumbai neighbourhoods. The result is declared intent from verified, geo-confirmed users.
You create a campaign with a brief, budget, and audience targeting. Users engage through micro-gigs — answering brand questions, sharing preferences, testing concepts. Each interaction gives you user responses, stated preferences, and early intent signals. You see everything in a live dashboard, and get an audience export at campaign end.
Users complete brand gigs — answering questions or sharing their opinion on campaigns. They earn OohCredits instantly. 1 Credit = ₹1, redeemable across food, shopping, quick commerce, and local vendors. Real value for real time — which is why completion rates average 36%+.
Get started

Stop guessing. Start understanding your audience.

Run a 30-day pilot with 500 verified engagements. You'll know what works before you spend a rupee on scale.

Pilot starts at ₹50,000 · No lock-in · Unspent budget returned