Signals

Hear Directly From Your Customers.

Capture first-party consumer signals directly from verified engagement and understand what your audience is interested in, how they respond and what drives action. Move beyond impressions and clicks to measurable consumer understanding.

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Signal stream

Product Interest● live

Brand Affinity● live

Consumer Preferences● live

Purchase Intent● live

Engagement Behaviour● live

Real-TimeFirst-PartyPrivacy-FirstVerifiedActionable

The shift

Most campaigns end with reports. Ours start with insights.

Traditional campaigns tell you

ReachImpressionsClicksCTR

Oohpoint tells you

Consumer IntentProduct InterestBrand AffinityPurchase ConsiderationEngagement QualityReal Consumer Feedback

Signal types

Every interaction creates intelligence

Product Interest

Understand which products generate the highest engagement.

Brand Affinity

Measure how consumers respond to your brand over time.

Consumer Preferences

Capture preferences directly through engagement.

Purchase Intent

Identify audiences showing genuine buying signals.

Engagement Behaviour

See how consumers interact — not just whether they clicked.

Feedback & Sentiment

Collect ratings, opinions and qualitative insights in real time.

Pipeline

From engagement to consumer intelligence

Campaign→

Consumer Engages→

Verified Interaction→

Signal Captured→

Unified Profile→

Audience Intelligence→

Campaign Optimization

Profiles

Build richer consumer profiles

Move beyond demographic targeting. Understand consumers based on what they actually do.

Behaviour-based

Interested in CoffeeVisited CampusCompleted Product QuizTried New LaunchResponded to SamplingInterested in FitnessPurchased Gift CardBeauty Enthusiast

Instead of

Age 21MumbaiMale

Notice how much more valuable behavioural signals are.

Activation

Transform insights into better decisions

Audience Segmentation

Build high-intent audiences from verified engagement.

Campaign Optimization

Improve campaigns while they're live.

Personalized Engagement

Deliver more relevant experiences.

Product Discovery

Understand what consumers actually want.

Performance Measurement

Measure engagement quality — not just reach.

Smarter Targeting

Reach consumers based on behaviour instead of assumptions.

Teams

Built for modern marketing teams

Today's marketing requires more than campaign reporting. Oohpoint helps teams continuously learn from every interaction — turning engagement into an always-on source of consumer intelligence.

Product MarketingBrand TeamsConsumer ResearchRetail MarketingGrowth TeamsCRM & Loyalty

Measurement

What you can measure

Brand RecallProduct InterestConsumer PreferencesEngagement RateDwell TimeFeedbackPurchase IntentCampaign CompletionLocation PerformanceAudience QualityRepeat ParticipationFirst-Party Consumer Signals

Next step

Every interaction has value. Make sure you capture it.

Start turning consumer engagement into measurable intelligence.

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