CPVE — Cost Per Verified Engagement

Pay for Verified Engagement.

Set your budget, choose your engagement target and see what your campaign can deliver across Oohpoint's network. Built for measurable brand engagement across campuses, events, retail and other physical touchpoints.

Starting at

₹105 / engagement

1Budget
2CPVE
3Verified Engagements
4Campaign Results

What is CPVE

Know what your budget is buying.

CPVE is the cost of one verified customer engagement. Instead of paying only for impressions or clicks, your campaign is planned around a defined customer action that Oohpoint can track and verify.

You choose

Budget

Campaign capacity

You choose

CPVE

Cost per engagement

You choose

Engagement

Defined customer action

You choose

Campaign

Tracking & verification

The exact engagement is defined based on your campaign objective.

Campaign planner

Build your campaign.

1

Set your CPVE

₹105₹125 / engagement₹500
2

Set your budget

₹50,000₹5,00,000₹2 Cr
3

Choose your coverage

Your estimated campaign

4,000

Verified Engagements

CPVE

₹125

Campaign Budget

₹5,00,000

Recommended coverage

Up to 25 locations

For campaigns targeting up to 4,000 verified engagements.

Estimated engagement is calculated as campaign budget ÷ CPVE. Final campaign scope and location coverage are confirmed during campaign planning.

Definition

What does a verified engagement mean?

A verified engagement is a defined customer action completed as part of your campaign and validated against the campaign requirements.
ParticipateRespondExperienceSubmitDiscoverAct

Your campaign objective determines what counts as an engagement.

Coverage

Take your campaign where your audience is.

Run campaigns across Oohpoint's physical network.

Campus

Reach college students where they spend their day.

Events & Fests

Engage audiences around high-attention moments.

Cafés & Retail

Create interactions around everyday brand discovery.

Societies

Reach audiences within targeted residential communities.

What you get

Every campaign comes with more than a number.

Verified Engagement

Know how many defined customer actions were completed.

Live Analytics

Track campaign performance across locations.

Customer Signals

Understand responses, preferences and engagement behaviour.

Attribution

Connect engagement with downstream actions where supported.

The engagement doesn't have to end there.

EngageCapture SignalsUnderstand IntentRetarget

Eligible audiences and signals can be used for subsequent marketing activity through supported integrations and campaign setups.

FAQ

CPVE, explained.

What does CPVE stand for?

Cost Per Verified Engagement.

How is CPVE different from CPC?

CPC charges for a click. CPVE is based on a defined customer engagement that is completed and verified according to the campaign requirements.

How much does CPVE cost?

Oohpoint CPVE starts at ₹105 per verified engagement and can vary based on campaign requirements.

Can I choose my budget?

Yes. Use the campaign calculator to estimate the number of engagements your budget can support.

How many locations can I target?

Location coverage depends on the engagement target and campaign requirements. The calculator recommends coverage as you increase your target.

What counts as an engagement?

The engagement is defined according to your campaign objective and verified against the agreed campaign requirements.

Do I get campaign analytics?

Yes. Campaign performance, verified engagement and relevant campaign signals are available through Oohpoint's reporting.

Get started

Know what your budget can deliver.

Set your CPVE. Choose your engagement target. Build your campaign.