Gen-Z · Campus · Performance
Reach 4M+ Students.
Pay Only When
They Engage.
India's only performance campus advertising platform where students choose to interact with your brand - and you pay only when they do. Verified engagement. Real attribution. Retargetable audiences across 200+ colleges.
200+
Colleges · Mumbai
₹25
Avg. CPVE
87%
Completion rate
50K+
Engagements tracked
Live Campaign · Mumbai
Live
CampaignFintech App Launch
Colleges Active14 campuses
Engagements Today↑ 1,247
Quiz Completions1,089
Retargetable Cohort8,340 users built
Current CPVE₹22
87% quiz completion rate - above platform average. Fintech intent score: 8.4/10 across engaged cohort.
Supported byMSSU iSpark Foundation·Wadhwani Foundation·Kumbhathon Nashik·DPIIT Recognised Startup
The Audience
India's campus population is the most valuable youth audience in the world.
And they've never been reachable like this.
And they've never been reachable like this.
Mobile-first, digitally fluent, brand-forming
18–24 year olds forming their first brand relationships - for fintech, D2C, edtech, food delivery, and fashion. What they adopt in college, they keep for a decade.
They block every other ad
Gen Z uses ad blockers, skips pre-rolls, and ignores banners. On Oohpoint, they choose to interact because there's real value - OohCredits they spend today.
High influence, growing purchasing power
College students influence household purchase decisions worth ₹3L+ annually. Reach them once, reach their network permanently.
18–24yrs
Primary audience age across all campus locations
4M+
Monthly student reach nationwide
87%
Average gig completion rate per campaign
3×
Higher brand recall vs digital display
How It Works
From campus to verified outcome.
Four steps.
Step 01 / 04
Pick Your Campuses
Filter 200+ Mumbai colleges (and growing nationally) by location, stream, footfall, or student demographics. Our placement intelligence recommends locations by audience fit for your category - not just geography.
Step 02 / 04
Students Discover Your Brand
Students on campus open the Oohpoint app, see your live brand campaign, and choose to engage. They complete a gig and earn OohCredits instantly. Active choice, not passive exposure.
Step 03 / 04
Engagement Validated
Every engagement is geo-confirmed to campus boundary, device-validated, and behaviour-checked. You pay only for real students who completed the full interaction. Invalid signals are blocked automatically before billing.
Step 04 / 04
Retarget Across Channels
Every engaged student becomes a retargetable profile. Export to Meta Custom Audiences or Google Customer Match. Run follow-up campaigns across digital channels to the exact students who already know your brand - warm, not cold.
Ready to run your first campus campaign?Start with one city. ₹25 per verified student engagement.
Book a 30-Min Demo →Campaign Types
What youth brands win
with Oohpoint Campus.
Fintech & Apps
First Install. Real Students.
Drive verified app installs and first opens from students actively exploring financial products. Quiz data reveals what students know about your product before they download and what they need to hear to convert.
✓ Avg. ₹18-22 per verified install · 82% Day-1 retention
D2C & Fashion
First Purchase Audience at Scale
Introduce your brand to students forming their first independent purchase habits. Survey data tells you what they'd pay, what they like, and whether they'd recommend you. Build a warm cohort before your first performance campaign.
✓ Brand recall 3x higher than digital display
Food & FMCG
Sampling That Closes the Loop
Run sampling campaigns and know exactly how many students tried your product, what they rated it, and what category of intent they signal. End-to-end attribution for physical sampling - from canteen to confirmed first purchase.
✓ Sample-to-purchase tracked, not estimated
Edtech & Upskilling
Reach Students at the Right Moment
Activate during placement season, exam cycles, and admission windows. Contextually timed campaigns for students already thinking about their next step. The highest-intent audience in the country - precisely when intent is peaking.
✓ 4.2x higher intent score vs social media ads
Quick Commerce
First Order. Hostel Delivered.
Capture students in their first week of college - forming habits for 3–4 years. Geo-target hostel zones, canteen clusters, and common areas for maximum first-order conversion in the window that matters most.
✓ 63% of new users placed first order within 48 hrs
Credit & BNPL
First Credit Product. First Brand Loyalty.
Students getting their first credit card or BNPL account are loyal customers for years. Reach them before competitors with financial intent signals surfaced from gig quiz data - verified identity, demonstrated interest.
✓ 34% higher activation rate vs digital-only campaigns
The Pricing Model
Pay for engagement.
Not for presence.
Every traditional campus activation charges you for showing up. Oohpoint charges you only when a student engages, completes the gig, and generates a verified data signal.
Set a budget. Define your campaign. Pay ₹25 per verified interaction. Campaign pauses automatically at your cap.
No impression billing - ever
Auto-pause at your budget cap
Scale up anytime, same rate
Retargetable cohort included
CPVE improves as data matures
Full attribution dashboard from day one
Sample · Mumbai Campus Campaign
Example
Target Engagements2,000 students
CPVE Rate₹25 per engagement
Colleges Activated8–12 campuses
Campaign Duration7 days
Quiz Completions~1,740 students
Retargetable Cohort2,000 verified profiles
Total Maximum Spend₹50,000
Auto-pauses at ₹50,000. Scale to 5,000 engagements anytime. Mature campaigns reach ₹15–18 CPVE.
Why Oohpoint vs. Traditional Campus Ads
Every alternative charges you
for showing up. We don't.
What You're Comparing
Traditional Campus
Oohpoint Campus Ads
Billing Model
✗ Pay for presence - no proof
✓ Pay per verified engagement only
Attribution
✗ No measurement - photo reports
✓ Real-time dashboard, full attribution
Fraud Protection
✗ None - anyone can pick up a flyer
✓ Geo-validated · Device-checked
Retargeting
✗ Impossible - no user data
✓ Meta & Google cohorts ready
Brand Intent Data
✗ Zero - no feedback mechanism
✓ Survey data: recall, intent, NPS
Budget Control
✗ Fixed commitment, no flexibility
✓ Pause, scale, or stop - auto-cap
Our Network
200+ Colleges. Mumbai First.
Scaling Fast.
Starting with Mumbai's densest campus corridors - Kandivali, Borivali, Andheri, Dadar, Thane. Expanding to 800+ colleges nationally.
200+
Colleges in Mumbai
28
Cities · Expanding
4M+
Monthly student reach
100+
Fest partnerships
Kandivali East
Borivali West
Andheri
Dadar
Thane
Pune
Nagpur
Delhi NCR
Bangalore
Hyderabad
+ 18 more cities
Book a Demo
Run your first campus
campaign in 7 days.
No long commitments. Start with one city, one audience. See verified engagement data before scaling.
✓30-minute strategy call - audience mapping + campaign structure
✓Sample attribution report - see exactly what data you'll receive
✓Pilot campaigns from ₹50,000 - no long-term contract
✓Full dashboard access from day one of campaign
Book a Strategy Call
We'll reach out within 24 hours to schedule.