They earn it
every month.
Make sure they spend it
on your brand.
India's working professionals - 25-40, ₹8-20L income - buy fintech products, D2C brands, OTT subscriptions, and personal care in the windows between work. Oohpoint puts your brand when intent is highest.
They have 6 windows a day where they're actually open to brands.
Oohpoint gigs appear in the high-attention windows - not mid-scroll on Instagram. A professional choosing to complete a gig during lunch is 4× more likely to recall your brand.
Phone in hand. Coffee in the other. Browsing before work starts.
10-min downtime. Low-friction gigs fit perfectly. High recall.
Longest open window. Open to discovery and financial products.
Mid-afternoon dip. Gigs provide a rewarding break with Oohpoint Credit.
Purchase decisions happen here. OTT, D2C, financial products.
Not an ad. A conversation.
Traditional ads are one-way. Your brand talks. The user ignores. Oohpoint flips this - professionals respond to your brand questions, share opinions, and tell you what they think.
- Ask about your product - they answer
- Test a new feature - get 500 opinions in 48hrs
- Run a preference poll - see switching triggers
- Every response comes with a profile attached
Why professionals actually engage
They earn Oohpoint Credit for completing gigs - redeemable on Blinkit, Swiggy, Zepto, and 500+ brands. 1 Credit = ₹1. This isn't gamification. It's real reward for real time.
- 1 Credit = ₹1 real redemption value
- Redeem on Blinkit, Swiggy, Zepto + 500 brands
- 84% gig completion rate vs 2% digital ad CTR
- Pay only when they complete - not when they see
Three professional profiles.
The Young Professional
- Opening first credit card, investing first salary
- No brand loyalty yet - forming preferences
- Influenced by peer and creator opinions
- Purchases researched on phone before buying
The Mid-Career Earner
- Active EMI decisions - home loan, insurance
- Investing in SIPs, mutual funds, term insurance
- Researches 2× more before any purchase > ₹2K
- Premium brand buyer - quality over price
The Senior Professional
- Lifestyle-first buyer - premium, curated
- Recommends brands to team and peer network
- Travel, wellness, wealth management - high ticket
- Hardest to win, hardest to lose once loyal.
Four ways to reach them.
All performance-billed.
Brand Awareness & Opinion Gigs
Polls, quizzes, this-or-that. A professional choosing to complete your gig during their coffee break is already more engaged than someone who accidentally saw your ad. 3× higher recall.
Financial Product Intent Campaigns
Qualify intent before you spend. Professionals answer - and you get a verified, profile-linked intent signal. Not a click. An actual stated intent, ready for the CRM.
Real Consumer Research - Fast
No agency panel recruitment. Brief today, 500 verified professional responses by tomorrow. Every response has an income proxy, spending category, and brand preference profile.
UGC & Professional Creator Content
Working professionals with 5K-100K followers on LinkedIn and Instagram. Authentic reviews, product unboxings, opinion posts. No agency middleman. Fixed fee, tracked delivery.
Your Oohpoint campaign seeds your best-ever Meta + Google audience.
Every professional who engages becomes a verified first-party profile - exportable directly to Meta. Your digital ads get better because you're targeting people who've already declared intent.
100% verified profiles - no inferred data
Every respondent has stated their income, spending category, and brand preferences. Declared, first-party, consented.
Export high-intent cohorts to Meta + Google
Users who completed your gig and showed purchase intent - exported as Custom Audiences. hit exactly the right people.
Intent lift measured before and after
We track purchase intent before brand exposure and after gig completion. You see a measurable delta - the actual impact.
Six things from every campaign.
Zero of them are impressions.
Gig Completion Rate
Professionals complete because they earn. You get verified responses - not bounce rates.
First-Party Data Responses
Income proxy, spending category, brand affinity - attached to every single response. No inference.
500 Responses in 48 Hours
Brief today. First 500 verified professional responses by tomorrow. No agency wait time.
Avg Purchase Intent Lift
Measured before and after brand exposure. A real delta, not estimated reach.
Retargeting Platforms Ready
Meta, Google, DV360. Your Oohpoint audience exported and ready to target.
Avg CPVE - Professionals
Pay only for verified engagements. Compare to high CPLs on search or social ads.
Brief to responses in 48 hours.
Objective
Campaign type, target profile, location, and budget cap.
Targeting
Audience mapped by income, location, and professional stage.
Campaign Live
Gigs activated in app. Professionals engage. You pay per action.
Data Export
Full report + first-party data + Meta audience export.
Six categories. All converting.
First salary, investment, or insurance decisions at 24-35. crucial window.
Professionals buy premium - skincare, supplements, wellness. No price sensitivity.
30-38 professionals investing in certifications, MBAs, or new skill courses.
Pro households run 2-3 active subscriptions. Decisions made post-work.
Men's grooming and luxury beauty. Premium income means premium brands.
Gym apps, fitness tech, mental wellness. They spend and recommend to peers.
They earn every month.
Make sure they spend it on your brand.
Brief to first verified response in 48 hours. CPVE - pay only per engagement.