The household decides.
Be in the room
when it does.
₹15-25L avg household income. Premium gated societies. The person who chooses your brand category decides groceries, OTT plans, education, and family insurance - all from one household.
Reaching them on digital
is hard. We solved that.
Affluent household buyers use ad blockers, have shorter scroll sessions, and skip pre-rolls. Reaching them requires a different context - their daily surroundings.
They choose, not discover
Premium buyers have already committed to a category. They're comparing yours vs others. Conversion is easier than discovery.
One profile, six categories
The primary buyer decides FMCG, Fintech, OTT, EdTech, Home, and Insurance. Win them once, win for all.
Community trust converts
Brands inside gated communities carry implicit endorsement. Neighbour recommendations are the highest-converting channel.
Three household profiles.
The Decision-Maker
The Affluent Parent
Society Influencer
Four premium campaigns.
Brand Gigs - Discovery
Polls, quizzes, and sliders. High message recall. Geofenced to society boundaries for absolute verification. Message recall is 3× higher than digital.
Deep Household Insights
Profile-linked surveys. 500+ responses in 48 hours with HHI proxy.
Product Trials & Feedback
Applied sampling with mandatory post-usage feedback.
Society Sponsorships
Engage directly at Diwali or New Year events with 200-2,000 residents.
Outcomes you act on.
Not just impressions. Verified household data that connects directly to your performance stack.
Verified Household Engagements
Geo-confirmed to society boundary. CPVE billed for zero bounce waste.
Meta & Google Audience Exports
High-intent respondent cohorts exported to your digital ad platforms.
Intent Lift Tracking
Measure purchase intent shift before and after campaign exposure.
Brief to responses
inside 48 hours.
Who Runs Household Gigs
Six categories winning with this audience.
FMCG & Grocery
Highest frequency. 3× more spend than mass market.
Fintech & Insurance
Investment awareness. Most valuable targeting layer.
D2C & Beauty
Supplements and personal care. 2× conversion rate.
EdTech & Learning
Gated society parents invest aggressively in children.
OTT & Entertainment
The primary buyer picks the family streaming plan.
Home & Lifestyle
Interior design and appliances contextually relevant.
The household decides.
Make them know your brand.
Pay only for results on India's highest-spending demographic.