residential
Residential Network · Mumbai Live

The hardest audience
to reach in advertising
lives in a gated society.

Premium households. High purchase intent. Community trust. Brands spend crores trying to reach them on Meta and Google — and mostly miss. Oohpoint puts you inside the community itself.

Request a Campaign BriefGet Society Permissions
50+
Premium Societies
1.2K+
Verified Households
₹8.50
Avg CPVE
3
Ways to Reach Them
Live Campaign · Andheri West
Live
Engagements this week
Engagements Today↑ 1,847
Avg. CPVE₹8.20
Budget Used68%
Active Societies54 societies
Retargetable Cohort3,200 users built
Andheri West Cluster · Fintech App87% completion rate
Trusted by
FMCG Brands·Fintech·D2C·EdTech·OTT Platforms·Home & Lifestyle
DPIIT Recognised · Wadhwani Foundation
How It Works

Three ways to reach them.
All measured. All performance-driven.

You're not buying placements. You're buying verified interactions, community access, and first-party data from the households your brand needs most.

01
Digital Gig Campaigns
Residents in your target societies see live brand campaigns on the Oohpoint app. They complete a poll, quiz, or survey about your brand — earn OohCredits instantly. You pay only when they engage. Geo-fenced to specific society boundaries. Verified engagement. CPVE billing. The same performance layer that runs across all Oohpoint locations — societies, campuses, cafés — inside the communities where your customers actually live.
₹8–15
Avg CPVE residential
87%
Gig completion rate
100%
Geo-confirmed engagement
02
Society Event Sponsorships
Every society in Mumbai runs community events through the year — Ganpati, Garba, Holi, Diwali melas, New Year celebrations. These are 200–2,000 person gatherings with high attendance, high emotion, and deep community participation. Oohpoint connects brands with society event organisers for sponsorships that come with real measurement — not just a banner on a stage. Tracked engagement, on-ground sampling, digital activations tied to the event.
200+
Avg event attendance
12+
Events live this season
3×
Higher recall vs digital
03
On-Ground Permissions & Activations
Getting permission to run a sampling drive or brand activation inside a gated society is one of the hardest tasks in consumer marketing. You need to reach the RWA committee, negotiate terms, manage paperwork, coordinate with security — for each society individually. Oohpoint does this for brands. We have established relationships with society committees across Mumbai. One brief from you — we handle permissions, logistics, and compliance.
50+
Society relationships
5–7
Days to activation
1
Brief needed from you
The Audience

Not commuters.
Not scrollers.
Residents.

There is a reason household decisions — grocery brands, streaming subscriptions, financial products, home appliances — don't get made from a bus stop. They get made at home.

50+
Premium societies across Mumbai's Western, Central & Harbour corridors
Mumbai Network
1,200+
Verified households actively engaged on the Oohpoint platform
Active Network
₹15–25L
Average household income across premium society clusters
Mumbai Tier 1
3,000+
Monthly verified engagements across the residential network
Monthly Capacity
50+
Societies
1.2K+
Households
Live
Mumbai
Western LineCentral LineHarbour Line+ Pune · Delhi
Society Events Marketplace

Sponsor where the
community actually gathers.

During Ganpati or Garba, a society's collective attention peaks. Your brand is present when residents are engaged, social, and open — not mid-task or half-distracted on a feed.

Live
Ganpati Festival 2026
Festival · Kandivali East
22 Aug 2026 · 5 days
500 expected
From ₹50,000 sponsorship
Brand StallProduct SamplingPhoto BoothDigital Activation
3 brand responses
Respond
Upcoming
Navratri Garba Night 2026
Cultural · Borivali West
2 Oct 2026 · 9 nights
800–1,200 per night expected
From ₹1,20,000 sponsorship
Title SponsorStallSamplingLED Branding
Accepting responses
Respond
Open
Society Annual Sports Day
Sports · Andheri West
15 Nov 2026 · 1 day
300 expected
From ₹25,000 sponsorship
Jersey BrandingRefreshment StallPrize Sponsor
No responses yet
Respond
Upcoming
Diwali Mela & Fair 2026
Festival · Malad East
20 Oct 2026 · 3 days
600–900 expected
From ₹75,000 sponsorship
Brand StallGift HampersGifting Zone
1 brand response
Respond
Open
Kids Summer Camp Sponsorship
Annual Day · Thane West
May 2026 · 2 weeks
80–120 children expected
From ₹15,000 sponsorship
Kit BrandingProduct SamplingCertificate Sponsor
No responses yet
Respond
More events
added weekly
30+ society events live across Mumbai this season. New events posted every week.
Browse All Events
Society Permissions

We get the gate
opened for you.

Getting activation or sampling permission inside a gated society is genuinely hard. RWA committees, paperwork, security coordination — for every single society. Most brands give up before they start. We've already done the work.

Established RWA relationships across Mumbai
We have active relationships with 50+ society committees. No cold outreach, no gatekeeping — permissions are processed through existing trust.
Compliant, documented, defensible
Every permission comes with written approval, dates, scope, and compliance documentation. Your legal and ops teams can breathe easy.
5–7 days from brief to activation
Submit the form. We review within 48 hours, send a confirmed society list, and have permissions in place before your activation date.
Every activation is tracked
Digital engagement layer runs alongside every on-ground activation. You measure reach, completions, sentiment, and CPVE — not just footfall estimates.
Request Society Permissions
HIG PremiumMIGSRA SchemeGated TownshipAll Types
WesternCentralHarbourNaviAll
10
What Brands Run

Six campaign types.
One residential network.

Residential context produces higher completion rates than transit or campus placements. People at home are not distracted. They are receptive.

🛍️D2C & Consumer
Product Trials & First Purchase
Put your product in front of households most likely to buy. Trial campaigns tracked from first interaction to purchase attempt — not just distributed and forgotten.
Best for Beauty · Nutrition · Home · Food
📲App & Fintech
App Installs & Sign-Ups
Drive verified installs from a defined residential cluster. Attribution tied to the society — you know exactly which community your acquisition came from.
Best for Fintech · OTT · EdTech · Quick Commerce
🧪FMCG
Sampling With a Feedback Loop
Residents engage, receive the offer, and submit a structured response. You get product data and intent signals — not just a distribution count.
Best for FMCG · Beverages · Personal Care
🏦Banking & Fintech
Account Openings & Awareness
Residential communities offer verified household income profiles — the targeting precision most fintech campaigns never get from digital demographics.
Best for Banks · Neo-banks · Insurance · Lending
🎬Entertainment
OTT & Subscription Drives
Free trial conversions delivered at home — where the decision to subscribe is actually made, not during a 30-second commute.
Best for OTT Platforms · Gaming · Audio Apps
🏠Home & Lifestyle
In-Home Category Campaigns
Furniture, appliances, interior design, real estate. No channel reaches a homeowner with more contextual relevance than advertising inside their own building.
Best for Real Estate · Home Décor · Appliances
Why Oohpoint

Every other residential network
charges you for showing up.

We charge you only when a resident genuinely engages. That is the only residential ad format in India built on that model.

Performance billing, not media billing
You pay whether residents engage or not — everywhere else. Oohpoint bills on CPVE. No engagement, no charge. This is the only residential ad format in India built on that model.
Society-level data, not network averages
Performance per community — not rolled-up numbers that hide underperforming locations. You know which societies delivered and which didn't. Optimise accordingly.
Closed ecosystem — zero ad fraud
Geo-fenced, device-verified, bot-proof. The system can only be used by residents physically inside the society boundary. External traffic is architecturally impossible.
Permissions handled for you
Getting RWA permission is the hardest part of residential marketing. We've already done it — 50+ societies, established relationships, full compliance documentation.
Retargeting-ready audiences
Every engaged resident becomes a consented first-party profile — exportable to Meta Custom Audiences and Google Customer Match. Your residential campaign becomes the top of a digital funnel.
Event access nobody else has
Society events are closed to outside brands without community connections. Oohpoint's relationships give your brand access to Ganpati, Garba, and 30+ annual events where attention peaks.
How It Works

Brief to live campaign
in under a week.

01
Day 1
Brief & Society Selection
Share your objective, target audience profile, and preferred Mumbai zones. We send a tailored society map and campaign recommendation within 48 hours.
02
Day 2–3
Campaign Setup
Choose your campaign type — digital gig, event sponsorship, or on-ground activation. We handle society permissions if needed. Budget cap and CPVE rate confirmed.
03
Day 4
Goes Live
Digital gig campaigns go live instantly across selected societies. On-ground activations activate on confirmed date. Your dashboard goes live the moment the first engagement fires.
04
Ongoing
Real-Time Monitoring
Dashboard shows live engagements — society-wise, hour by hour. Pause, scale, or redirect budget in real time. No agency middlemen. No post-campaign-only reporting.
05
Post-Campaign
Attribution Report
Verified engagements, society-level breakdown, CPVE, demographic data, and retargeting-ready audience export for Meta and Google.
Physical visibility · Digital attribution · Fully controlled budget
Ready to Run

Your customers are home
right now. Most brands have
no way to reach them. You do.

30-minute briefing call. We'll map your objective to the right societies, inventory types, and engagement model. Media plan within 48 hours. No commitment required.

Request a Campaign BriefGet Society Permissions