sampling
Oohpoint Sampling · Tech-Driven

You distributed 10,000 samples.
What happened after?

Most sampling campaigns end at distribution. Oohpoint starts there. Real-time feedback, flavour and variant preferences, purchase intent scores, and a retargetable cohort — all from a single sampling campaign.

Plan a Sampling CampaignSee How It Works
₹500+
Starting from per sample
6
Location types
100%
Samples tracked
0
Samples wasted blind
Key Features
Every sample tracked·Real-time variant data·Geo-confirmed distribution·Retargetable cohort built·From ₹500 per trial·DPDP compliant
The Problem with Sampling Today

Traditional sampling is expensive guesswork.
Brands distribute thousands of units and hope for the best.

✕
No visibility after distribution
Once the sample leaves your hand, it disappears. Did they try it? Did they like it? Did they buy it? Nobody knows. The feedback loop is permanently broken.
✕Zero post-distribution data
✕
Wrong people get the sample
Street-level distribution and in-store sampling can't filter by age, income, lifestyle, or purchase intent. You pay full cost to reach people who will never buy from you.
✕No audience qualification
✕
High wastage, no accountability
Industry research shows a significant share of distributed samples are never used — thrown away, ignored, or left unopened. You're billed for distribution, not consumption.
✕Billed for reach, not trial
✕
No path to retargeting
Traditional sampling leaves no digital trail. You can't follow up, retarget, or measure downstream purchase. Each sampling campaign starts from zero — zero data, zero audience.
✕No retargetable audience built
The Oohpoint Way

Sampling that closes
every loop. Automatically.

The campaign goes live at your target location. Users see it on the Oohpoint app, claim their sample, complete a quick feedback gig — and you see everything in your dashboard in real time.

Location-specific. Context-matched.
Campaigns activate only at your selected venues — the exact societies, colleges, cafés, or coworking spaces where your target audience spends their day. No random distribution. No wastage on the wrong demographic.
Geo-fenced delivery
User claims the sample. Actively.
Users in your target zone see the campaign, choose to engage, and claim the sample — along with a branded gig. Active opt-in means every trial recipient was interested before they received the product. Not handed one in a corridor.
Active claim, not passive distribution
Instant feedback. Real data.
After claiming, users complete a brand interaction — rate the product, pick their preferred variant, share purchase intent, answer a question about price sensitivity. You see responses live, by location, in your dashboard.
Real-time · Variant · Intent · NPS
Retargetable cohort. Yours permanently.
Every person who claimed a sample becomes a consented first-party profile — importable to Meta Custom Audiences and Google Customer Match. Your sampling campaign becomes the top of a digital acquisition funnel.
Meta · Google · WhatsApp ready
The Sampling Loop
Six Connected Steps
01
Campaign goes live
At your selected venues
02
User claims sample
Active opt-in on app
03
Feedback captured
Variant, intent, NPS
04
Data in dashboard
Live, per location
05
Cohort exported
Meta · Google ready
06
Retarget & convert
Warm, known audience
Where It Runs

Six location types.
One unified platform.

Sampling campaigns on Oohpoint activate across the physical spaces where your target audience actually spends their day — with the same tracking, dashboard, and retargeting layer on every one.

●
Gated Societies
Premium residential communities across Mumbai. High household income, controlled entry, captive audience. Ideal for home, FMCG, food, personal care, and beverage sampling.
50+ societies1,200+ HH₹15–25L income
●Why here: household decision-makers, at home, not distracted
●
Colleges & Campuses
200+ colleges in Mumbai. Gen-Z audience forming first brand habits. Best for beverages, snacks, skincare, edtech, fintech, and fashion — categories where first-try drives long-term loyalty.
200+ colleges18–24 yrsHigh frequency
●Why here: first brand relationships, high trial acceptance rate
●
Cafés & QSRs
Urban professionals and students in high-dwell café environments. Best for food, beverage, snack, and wellness sampling — contextually perfect, in a consumption environment.
CafésQSRs4–6 min dwell
●Why here: consumption context, high brand receptivity
●
Coworking Spaces
Working professionals, entrepreneurs, and startup teams. High disposable income, health-conscious, brand-aware. Ideal for premium beverages, wellness, fintech, and productivity categories.
ProfessionalsHigh incomeBrand-aware
●Why here: premium audience, repeat visit context
●
Corporate Campuses
IT parks, corporate offices, and business districts. Salaried professionals with defined spending patterns. Best for FMCG, personal care, health, and financial product sampling.
IT parksOfficesSalaried
●Why here: income verified by location, high intent
●
Retail & Society Events
High-footfall retail zones and society events — Ganpati, Garba, Diwali melas. Peak attention, high dwell, community endorsement. Best for launches, brand building, and trial-at-scale.
FestivalsEvents200–2000 footfall
●Why here: community trust, highest engagement context
Real-Time Intelligence

You know exactly what
they thought. Right now.

Every sample claim triggers a feedback interaction — and every response appears in your brand dashboard live. Not in a post-campaign PDF. Not two weeks later. Now.

Variant & Flavour Preferences
Which variant did they prefer? Which flavour would they buy? Which pack size makes sense at what price? Real responses from real people who just tried your product — not a focus group, not a survey panel.
●Informs production decisions
Purchase Intent Scoring
Would they buy this? At what price? What would make them switch from their current brand? You receive intent scores per location, per variant, per demographic cluster — in real time.
●Live, by location
Price Sensitivity Data
What price would they pay? Would they pay more for a specific variant? Where's the resistance point? This is the data that used to require a dedicated research study — now it comes standard with every sampling campaign.
●Informs pricing strategy
Exclusive Coupon Delivery
Deliver a first-purchase coupon directly to users who've just tried your product — highest-intent moment, guaranteed delivery. Tracks redemption rate and closes the trial-to-purchase loop.
●Trial → first purchase conversion
Retargetable Cohort Built
Every person who claimed your sample is a consented first-party profile. Export directly to Meta Custom Audiences or Google Customer Match. Your next digital campaign starts warm — not cold.
●Meta · Google · WhatsApp
Live dashboard · Campaign C-3821
User feedback — post-trial
"Which variant would you buy again?"
Mango Burst72%
Lychee Fizz18%
Classic Cola10%
"Would you buy this at ₹60 per unit?"
68%
Yes, definitely
21%
Maybe at ₹45
11%
No
Retargetable cohort ready
761 profiles
How It Works

Brief to live campaign
in under a week.

01
Day 1
●
Brief & Location Selection
Tell us your product, target audience, and preferred locations. We map the right venues — societies, colleges, cafés, corporates — and send a campaign plan within 48 hours.
02
Day 2–3
●
Campaign Setup
Set sample count, dates, duration, and activation type — with or without on-ground activation. Define your feedback questions: variant, price, intent, NPS. Budget cap confirmed.
03
Day 4
●
Goes Live
Campaign activates across selected locations. Users see and claim. Feedback starts flowing. Your dashboard goes live the moment the first sample is claimed.
04
Live
●
Real-Time Dashboard
Watch live — samples claimed, feedback responses, variant preferences, purchase intent scores, location-level breakdown. Pause, scale, or redirect anytime mid-campaign.
05
Post
●
Cohort & Report
Full attribution report — trials, feedback, intent scores, coupon redemptions, location breakdown. Retargetable cohort exported. Your next campaign starts warm.
The Comparison

Old Sampling vs Oohpoint

Feature
Typical Agency
Oohpoint Sampling
User Intent
Passive (Pushed)
Active (Pulled / Opt-in)
Feedback Loop
None or Manual PDF
Digital & Real-time
Data Insight
Volume only
Variant, Location, NPS
Digital Connect
QR code (ignore rate 90%)
App-native interaction
Retargeting
Impossible
Immediate (Meta/Google)
Categories

Built for Modern Brands.

🥤
Beverages & F&B
New Launches & Flavour Trials
Launch a new variant into the right consumption environment — café, canteen, coworking — and know within 48 hours which flavour wins, at what price, and who will buy again.
🧴
Personal Care & Beauty
First-Try Drives Loyalty
Personal care loyalty is built on first use. Reach the right demographic at home or campus, capture their feedback, and follow up digitally with a first-purchase offer to the exact people who tried the product.
🧃
FMCG & Packaged Food
Trial With Full Attribution
Move beyond distribution count. Know trial-to-purchase conversion, feedback by SKU, and price sensitivity data per location cluster. Turn a sampling budget into a product research asset.
💊
Health & Wellness
Reach the Right Health Profile
Wellness products need the right demographic context. Sample to premium society residents, coworking professionals, or corporate campus employees — verified health-conscious, high-income profiles.
🏠
Home & Lifestyle
Sample Where Decisions Are Made
Home products should be sampled at home. Society-based campaigns reach the household decision-maker in the exact environment where they'll use the product — unmatched context relevance.
🎓
D2C Brands
First Trial. First Loyalty.
D2C brands that win on first-try win for years. Oohpoint Sampling puts your product in front of qualified, interested users — and builds a retargetable cohort so your first sampling campaign becomes the start of a performance funnel.
Campaign Planner

Build your Brief.

Estimate your trial volume and select your target locations. Our team will get back to you with a custom strategy within 24 hours.

1,00025,00050,000

Ready to make your product
the talk of the town?

Start Campaign BriefWhatsApp Sales

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