cpve
CPVE · Cost Per Verified Engagement
Stop paying for
attention that
might work.
Every other ad model charges you for proximity to your audience. Oohpoint charges you only when a real, geo-confirmed person actively engages with your brand — and gives you the data to prove it.
₹80
–260
CPVE range
6
Verification
layers
0
Cost if nobody
engages
100%
DPDP
compliant
Key FeaturesCPVE from ₹80·Geo-fenced·Pay on completion·First-party data·Retargetable cohort·DPDP compliant
Why Other Models Fall Short
Impressions. Clicks. Installs.
None of them are engagement.
Not Performance
CPM
Cost Per Thousand Impressions
Billed per estimated view — no confirmation
No proof the right person saw it
No intent, no interaction, no data
You pay whether anyone noticed. Every time.
Partial at Best
CPC / CPI
Cost Per Click / Install
Accidental and curiosity clicks count
Install ≠ active user. 40–60% never return
No location context — reach is inferred
You pay for the action. Not the intent behind it.
True Performance
CPVE
Cost Per Verified Engagement
User physically present at location
Full gig completed — poll, quiz, or survey
Intent signal and recall captured
You pay only when all of this happens.
The Verification Layer
Six checks before a
single rupee is billed.
An engagement on Oohpoint isn't a click or a view. It's a complete, validated interaction that passes six independent verification checks. If any fail — you don't pay.
Billing only triggers at
Step 6
Not at step 1, 2, 3, 4, or 5.
Geo-fence confirmed
Dwell time qualified
Gig fully completed
Device validated
Fraud score passed
Billing triggered ← only here
01
Geo-Fence
GPS confirms user is inside the campaign boundary.
02
Dwell Time
Minimum time threshold must be met. No pass-throughs.
03
Full Gig
Entire interaction must be completed. No partial billing.
04
Device ID
Prevents the same device from repeated billing.
05
Fraud Score
Duplicate detection and pattern analysis.
06
Billing
Only now. CPVE charged. Dashboard updated.
CPVE Calculator
See what your
current spend could look like.
What are you currently running?
Your cost per action ₹300
Monthly target 2,000
What Oohpoint adds beyond the click:
Location context
Intent data
Brand recall
Retargetable cohort
Estimated comparison
Your current spend
₹6.0L
2,000 clicks × ₹300 per action
Oohpoint CPVE (same budget)
2.3K – 7.5K
verified engagements at ₹80–₹260 CPVE
Reach Advantage+15 – 275% more
Book a Strategy Call →Model Comparison
How CPVE compares
to every other ad model.
Feature
CPM
CPC/CPI
CPVE (Oohpoint)
Billing trigger
1,000 views
Action
Verified Engagement
Location proof
None
Inferred
Geo-confirmed
Intent signal
None
Minimal
Rich Survey Data
Fraud safeguard
Low
Medium
6-Layer Check
Asset built
None
Transient
Retargetable Cohort
Engagement Formats
Three ways to engage.
One performance model.
Quick Polls
Single-question interactions for reach and brand recall.
₹80+
CPVE
3-10s
Time
Deep Surveys
Multi-question quizzes for purchase intent and NPS.
₹120+
CPVE
30-90s
Time
Brand Missions
Multi-day tasks for deep loyalty and trial conversion.
₹260+
CPVE
2-7d
Time
Tell us your audience.
We'll tell you your CPVE.
30-minute strategy call. We map your audience to the right locations, confirm your CPVE rate, and structure a pilot campaign.